Monday, December 17, 2007

What a Coincidence

Everyone remember over the summer when UPMC dropped $9,000 for it's share to send Lukey golfing with a bunch of bigwigs and famous people? So who is surprised that, if the city gets the ability to tax nonprofits, Lukey is calling for tax breaks for UPMC for money it donates to Pittsburgh Promise.

Now, somewhat of a break I can understand; give UPMC some additional business incentive to help the very worthy cause that Pittsburgh Promise represents. But Luke is calling for a dollar-for-dollar tax credit. This could equate to up to $10 million each year. Call me crazy, but that's a pat on the back I don't think this city can afford to give. And if it can, why not spread it around a bit to encourage donations from other, smaller foundations and corporations that couldn't otherwise afford to give much of a contribution?

If UPMC truly wants to help city students achieve the dream of going to college, it should actually be willing to pay something, not require tax credits that result in no financial sacrifice but happy warm and fuzzy brand development. No financial sacrifice beyond Luke's golfing fees, that is.

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